Why Do Social Media Strategies Fail? Here Are Our Top 5 Reasons

Cracking the social media code is instrumental for online success—and an effective social media plan helps you seamlessly achieve the goal. However, it’s important to ensure your goal is backed by a solid strategy so that it doesn’t fail within the first few months.

Let’s dive into understanding the five primary reasons you may be struggling to interact, engage, and drive meaningful traction out of your social media strategy

Google Analytics overview report

1. You’re Not Aware of the Target Audience

Do you know who your customers are? It’s important to research your target audience before drafting your posts. Casting a net too wide will dilute your reach by a considerable margin. After conducting market research around your industry, trends, competition, make sure to narrow down the targeted customer personas into clear-cut sections.

Who are the people you are targeting with your content? What are their social-professional backgrounds? Brainstorming questions like these will help you ‘know thy audience’ so you can make sure your posts speak directly to them. These questions can even help you determine which social platforms are right for your business—Facebook’s target demographic is very different from TikTok!

2. You’re Not Engaging With Your Customers

Social media offers a golden opportunity for businesses/brands to build relationships and connect with their customers on a more personal level. Failing to initiate meaningful dialogue will drive them away, along with the revenue, connections, and recognition.

A proactive approach to both positive and negative comments reflects responsiveness and attracts attention. No brand is too good or too big to engage in the comment section. Make a point to spend 5–10 minutes a day responding to comments, or commenting on other brands’ posts

3. You’re Not Monitoring Your Metrics

The importance of tracking performance metrics in social media success cannot be understated. By ignoring daily, weekly or monthly analytics, you are failing to keep tabs on how effective your content has been.

Leverage the data insights and use the learnings to recalibrate your strategy every once in a while. Not conforming to the ever-changing trends will bury your posts and engagement in the sea of brands striving to make it big online. So it makes sense to measure all the relevant metrics such as likes, shares, comments, retweets, views, and so on via a centralized dashboard.

4. You’re Inconsistent With Your Posts

Social media channels boost handles that remain consistent. As a result, not only does the quality of content matter, but also the frequency at which it is being posted online.

Formulate content calendars and have posts/creatives pre-planned to ensure a steady flow of information: schedule posts, status updates, and tweets in advance to cater to global audiences around the clock. Plus, this allows you to get your content creation done in one sitting, so you can focus on running your business during the rest of the week.

5. You’re Playing into Common Misconceptions

Every platform is different and demands a different strategy to survive and thrive. For example, Facebook is different from Twitter, which is different from Instagram, in the type of content circulated and the level of engagement it demands from users.

Moreover, it is crucial to understand that social media is NOT solely an advertising/PR platform. Pushing only brand-centric messages will create a bland, boring channel and repel potential customers.
The biggest key when it comes to creating your content strategy is having a strategy! Think about your target audience and your brand, and tailor your social marketing efforts so they align with what your business is really about. Our easy-to-use dashboard makes planning and scheduling your content a breeze! Ready to get started? Sign up today to learn more!