How Do You Grow Your Business with Google Business Profile in 2022

As a business owner, you’re always looking to accelerate growth, and the Internet presents many opportunities for you to do so. Today, more and more consumers look up businesses and brands online before making a purchasing decision. In fact, as of December 2021, 85.55 percent of online searches happened via Google.

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Leveraging free tools such as Google Business Profile (previously known as Google My Business) can help business owners improve their business’ Google Map rankings. Read on to grow your business with Google Business Profile in 2022.

The Basics

As the name suggests, Google Business Profile is a profile created by a business on Google. It enables consumers to easily access your business details, including name, address, business hours, website, reviews, and contact details. With an up-to-date Google My Business, you can curate a solid online presence, talk to customers, generate leads and accelerate lead conversion into clients/ customers. Here’s a step-by-step guide on setting up a Google Business Profile.

Step 1: Create a Google Account for Your Business

The first step is to set up a Google account dedicated to your business. If you already have one, make sure it is an account you regularly use to check email, store documents, etc.

Step 2: Add the Name of your Business

Next, visit the Google Business Profile page and click on “Manage Now.” Search if your business already exists on Google, and click on it. If you do not find your business, click on “Add your business to Google” and add your business name. Avoid clicking on a company with a similar name.

Step 3: Add Location

Add your business’s correct address and connect it to Google Maps. This ensures that it shows up in searches. It’s also essential to ensure your business’s location is pinned correctly on Google Maps.

Step 4: Add a Service Area

Service-oriented businesses such as restaurants tend to serve specific areas. If your business does home deliveries, you can click on the “yes” option and add the relevant areas within the delivery scope.

Step 5: Choose your Category of Business

Based on the sector or the industry your business belongs to, you can choose the category. This impacts search results in a big way. If your business evolves later, you can constantly update the type accordingly.

Step 6: Add Contact Details

As a business owner, consumers, vendors, and collaborators may wish to contact you for various reasons. Furnish an active phone contact, email, and website link.

Step 7: Verify Your Google Business Profile Account

Verify the profile via phone, text, email, or video. Verification may take a few days or weeks, and once done, your business details will be visible online.

Once all your basic information reflects on the profile, you can add more value in multiple ways. For example, you can add photos and videos that highlight your business well. Add more detailed descriptors, using keywords that differentiate your business.

Request reviews from your customers, and respond to them: even the negative ones! Responding to reviews (both a good and bad) is a great way to build transparency and trust with prospects and customers. With all these pointers in mind, you can now start to use Google My Business to its full potential and optimize it to stand out online.

Get a demo with the SocialHero team to learn how to help build your Google Business Profile.